Meet The Team
We are visual and dimensional marketing experts. We help businesses elevate their brand and their message to entirely new levels. From graphic design to digital print, from giant foam sculptures and signage to themed environments, we provide a unique spectrum of vision, innovation, creativity, and dedication.
150+
15
Trusted by Clients
Years In Business
Craig Sorenson is a lifelong innovator in signage, fabrication, and experiential design. He founded Golden State Sign Company in 1978, becoming an early pioneer in computer-driven sign design, advanced fabrication, and faux-finish reproduction. His work served national clients including El Torito Restaurants, Fleetwood Enterprises, and the 1984 Los Angeles Summer Olympics, earning two national design awards from Signs of the Times magazine.
In the late 1980s, Sorenson expanded into hospitality design, creating specialty tabletops and the Mirage Special Effect Surface Covering, a versatile faux-finish system used worldwide.
He later co-founded Flat Spin Media, producing digital content for brands such as IBM and 20th Century Fox before its acquisition in 2003.
Since acquiring Impressive Signs and Graphics in 2011, Sorenson has led its evolution into a creative fabrication and experiential branding company. His accolades include Entrepreneur of the Year (2012) and Business Innovator of the Year (2018) and the Celebrate Resilience Award (2020)
Craig Sorenson
President
Ben Isitt
Creative Director
Benjamin Isitt is an accomplished, internationally recognized sculptor and prop artist.
Since 1988, Ben has provided his talent and expertise to the entertainment industry, architectural and special effects clients, as well as municipal and private commissions. Ben has worked on numerous Hollywood Films, Casinos and Hotels, Theme Parks and Haunted House Projects around the world, including Disney, Universal Studios and Paramount
Ben provides a full spectrum of capabilities, including 3-dimensional art and master sculptures, scale models, illustrations, oil paintings, welded substructures, as well as mold design and fabrication, full scale original pieces, mold design and fabrication, and castings. From concept to completion, Ben has a natural instinct for turning a concept into a compelling reality.
Shaun Hartgrove
Production Manager
